This week's intriguing conversation features Miro Laflaga, co-founder and brand strategist at Six Cinquième, recorded live at TechBBQ 2023. Miro's insights into branding, culture, and entrepreneurship shed light on a fresh perspective for the startup and tech scene.
Miro's journey into the world of startups begins with a unique blend of skills. With a background in business management and a knack for creative direction, he met Ash Finnegan, co-founder of Six Cinquième, during his foray into Montreal's music industry. They decided to combine their talents to create an agency that champions non-traditional creatives. Miro's words resonate with their philosophy:
"We come from a non-traditional background. Let's do it our own way."
Six Cinquième's brand name, pronounced "Six Cinquième" in French, reflects their unique approach. To them, it's not just about the five senses but also the elusive sixth sense - the 'aha moment.' Miro explains that this sixth sense often emerges during problem-solving, a fundamental part of their creative work. It's about finding innovative solutions and making the seemingly impossible, possible.
Humans have five senses, but we believe there is a sixth sense for creatives—the 'aha' moment.
Six Cinquième's approach to branding goes beyond aesthetics; it's a powerful tool for aligning internal culture. They emphasize the importance of involving employees in the branding process. Miro believes that when employees actively participate in shaping the brand, they become more connected to it, contributing to a cohesive organizational culture. Their philosophy is to bridge the gap between creative design and the people within the company.
Branding is a tool to align your culture. Employees should have a say in it; they should feel connected to it.
Six Cinquième's perspective on work culture challenges the traditional "hustle" mentality. Miro acknowledges the need for ambition and hard work but highlights the dangers of burnout. Their philosophy is to maintain a healthy work-life balance while achieving excellence. He emphasizes the importance of preserving mental and physical well-being and says, "If you don't take care of yourself mentally and physically, it will catch up to you."
It's about creating a good environment and maintaining well-being. You're your number one asset.
Miro Laflaga's insights from Six Cinquième provide a refreshing perspective on branding, culture alignment, and work-life balance in the startup and tech scene. As they continue to evolve and grow, their vision is clear: staying small, agile, and intimate while creating meaningful impact in the world of branding and creative direction.